Ace paint store pops up in Chicago

People lined up for free paint in Chicago.

In an effort to promote its Clark+Kensington line of premium paint, Ace Hardware opened a one-day-only pop-up store earlier this week in downtown Chicago.

Signs outside the State Street store -- the site of a former Borders store -- read "Today only, free paint inside." According to the spokesman, the goal of the Clark+Kensington pop-up store was to unveil the brand in a public forum. 

Ace gave away 1,200 quarts of the designer white paint+primer in one.

During the Monday event, Ace offered free quarts of the new paint, described as paint and primer in one, and also offered entertainment in the form of a local artist who created paintings in the store. Ace Hardware's home-improvement expert Lou Manfredini offered demonstrations of the paint to customers.


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