- Fifty winning retailers, state by state
- Lowe’s pulls ad from Muslim reality show, faces backlash
- Readers Respond: Forecasts, optimism and reality
- Lowe's manager gets call from Obama
- More jobs, but no change in unemployment rate
- NLBMDA seeks congressional aid in lead debate
- NAHB forecasts 20% growth in starts
The TLC network program that caused a national controversy and a public relations nightmare for Lowe’s will not be coming back for a second season, according to an article in the Detroit Free Press.
“All-American Muslim,” a TV reality show that followed the daily lives of five Dearborn, Mich. Arab-American Muslim families, was canceled because of low ratings, according to the network.
The show initially came under fire from an evangelical Christian group, the Florida Family Association, which protested against its benign portrayal of Muslims. Lowe’s pulled its advertising last December, saying the show did not fit its advertising guidelines.
"We understand the program raised concerns, complaints or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show," a spokesperson told The Hollywood Reporter.
But Lowe’s then faced a backlash and boycotts from Christian, Muslim and Interfaith religious groups who disagreed with the decision. Celebrities also weighed in, accusing the North Carolina company of succumbing to pressure from anti-Muslim extremists.